How TurnPoint Staffing turned two lists, the loan officers and the firms that hire them, into a pipeline that still pays years later.
leadsixtyTurnPoint recruits in the mortgage world. We built the outbound around two audiences, not one.
Email every loan officer every 15 days. Email every lender every 15 days. For life. No clever funnel, just useful presence that never stops.
It runs in rolling three-month cycles, both lists always moving. When one campaign ends, the next begins, so neither side ever goes quiet.
Mailing 210,000 people every two weeks, for years, only works if the infrastructure survives. Most senders would be dead in spam inside a few months.
So we keep replacing domains and mailboxes and watching deliverability health constantly. The whole point is that the mail keeps landing in the inbox, month after month, instead of quietly rotting in a filter.
Leads come in steadily. New loan officers and new lenders onboarded, cycle after cycle. And the quiet winner is the reply from someone we emailed three months ago, who reached out now only because the name had stuck.
That is the whole idea. You are not buying one campaign, you are buying a permanent place in the back of the right people's minds.
When your buyers move on a clock you do not control, a switch, a hire, a renewal, the winner is whoever is in the inbox at the moment they decide. You cannot time that moment, so you have to be there for all of them.
Show up every couple of weeks, for as long as it takes, on infrastructure built to survive it. That is the play we build and run.
We will map your two lists, the buyers and the people they hire or sell to, and the cadence that keeps you top of mind for good.
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